There are some factors involved with making a decision like this.
First of all you want to actually understand the needs of your target market. Each business niche is different and the misconception is that only the young and hip use web accessible mobile phones.
This is simply not true anymore. Many business owners themselves, of varying age groups, use their Smartphones daily to connect with their own customers and find information.
If your business involves connecting with other business owners it would make sense to invest in a mobile website.
For those of you who have a more consumer based business you’re going to have to really look hard into how your business comes in. If you do get sales and traffic to your website chances are you’re going to have some people who will happily purchase via mobile if they have the right environment to do so.
For instance, Amazon.com has a fantastic, simplistic mobile website which allows users to view everything they would normally on their desktop but in a smaller, unified space.
Amazon has not missed a thing; a complete, secure shopping cart and a recommendations list are available on their mobile website.
As you know Amazon gains huge revenue from their main website but they also understand that users need information and assurance that their payment information is still secure when used on a mobile phone.
Amazon has come up with a solution for this by having an extensive FAQ section for mobile device users.
This may have answered your question as to whether you should have a mobile website. You may feel you’d gain nothing from having one, but the fact that seventy-one percent of Smartphone users will search for more information on their Smartphones when they see a TV press or an online ad; you have to wonder if you’re leaving money on the table by not incorporating a mobile website into your marketing plan.
Like it or not, mobile usage is growing and ninety percent of the world lives in a place where they can get mobile access.
So think carefully before you dismiss the idea of having a mobile website. If you want to run a poll with your current customers that may help you decide – but when doing so you’ll want to provide them with a full fact list of the benefits, since most may have a few warranted objections regarding mobile data safety that they’ll want to discuss before offering you a true answer regarding their potential use of a mobile website.