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How to Use Pay Per Click Advertising to Drive Traffic to Your Site

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The first thing to understand about pay per click advertising is that it is an extremely lucrative way to promote your business online. The reason is that you can literally pay for every single click that your ad gets, and it is not uncommon for companies to pay as much as $20 or more per click. That means if you have an ad that gets clicked 10 times in a day, you are making $200. If you do this over a year, you will make $20,000! It’s pretty amazing how much money you can make with PPC advertising.

There are many ways to use PPC advertising to increase traffic to your website. Some of the most popular methods include:

1. AdWords – This is one of the most common ways that people use to advertise their business. You simply create an ad that says something like “Best Pizza in Town” and then you bid on keywords that people might search for when they want to find a good pizza place. When someone clicks on your ad, Google will display the ad on a page that they control. If someone clicks on your ad, you will pay Google. This method is very popular because it is free to use and it is extremely easy to set up.

2. AdSense – This is another very popular method of using PPC advertising to drive traffic to your site. All you have to do is write articles that are related to your business and then put ads from Google AdSense on those articles. Google will display your ads on your site whenever someone clicks on them. You can also put links to your site in the ad so that visitors who click on your ad will be directed to your site. This is one of the easiest ways to get free traffic to your site.

3. Blogs – Another popular way to use PPC advertising to drive traffic is by writing and posting articles on blogs. People who visit blogs often leave comments on the articles. If you have a blog, you can put Google ads on the side of the blog that are related to your business. When someone clicks on these ads, you will pay Google. If you write several articles a week, you can easily make a few hundred dollars a month with this method.

4. Social Media – Many people have discovered that they can use PPC advertising to drive a lot of traffic to their site through social media. All you have to do to start using this method is to create a Facebook page, Twitter account, or any other social media site that you can use to communicate with your customers. Then you can post ads on these sites. Whenever someone clicks on your ad, they will be directed to your site.

To learn more about our online marketing services, contact eMobileLeads today.

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