Marketing is the process of communicating your business to the target market. It involves all the activities that you do in order to get your message across to people. It includes the way you present your products and services, the methods you use to communicate with customers, the way you make your company stand out from the crowd and the way you make your company more popular than other competitors. In short, marketing is the art of getting your message across to your target market.
There are two main types of marketing: Direct marketing and Indirect marketing. Direct marketing is when you directly contact your potential customers by sending them letters, brochures, flyers or other such marketing material. This type of marketing is usually used by small businesses and startups who are just starting out. They do not have enough capital to invest in advertising. This type of marketing is also called as personal selling.
Indirect marketing is when you reach your target audience indirectly. You may advertise in newspapers, magazines, billboards, radio and television, etc. This type of marketing is used by bigger companies who can afford to spend money on advertising. This type of marketing uses the media channels like print, radio, TV, internet, etc.
If you are just starting out, then direct marketing is the best option for you. The advantage of direct marketing is that you can easily reach your target audience without spending too much. The disadvantage is that it is time consuming. You need to send letters, brochures, flyers, etc to your target audience. You need to find your target audience first. Once you find your target audience, you need to determine their needs and wants. Once you know what they want, you can then start creating products and services that will satisfy their needs and wants. This process is very time consuming. You need to be patient and persistent.
Contact eMobileLeads today for your complimentary marketing consultation.
